Time Magazine Suggests Kiva and KINDED
Time Magazine has an online column this week about “New Ways to Make a Difference.” Skoll social entrepreneur Daniel Lubetzky’s “KINDED” initiative is listed, as is Kiva, the peer-to-peer online microfinance company run by Skoll social entrepreneurs Matt Flannery and Premal Shah.
KINDED (leveraging off of KIND snack bars, a product of Daniel’s social enterprise, PeaceWorks) is aimed at promoting acts of kindness, leveraging the Internet to show where, and what kinds of, acts of kindness are happening. You register a card online which includes a link to the KINDED web site. Then you hand the card to someone for whom you’ve done an act of kindness. The card asks them to go online and write a line or two about what the act was and where it happened. The site then lists the acts and creates a map to see where the cards are moving. It also tracks things like the longest chain, since the person who receives the card is supposed to pass it along to someone else.
An interesting, and fun, example of innovative cause marketing.
Filed Under: Justice Issues Feed • Social Entrepreneurs
